I approach all design projects in the same way. Structured, methodical and immersive. My four-step approach is as follows…


It’s good to talk, and I love talking about design. The first step in my design process is to have an open, candid discussion (asking a lot of questions!) with clients about their design project and establish a brief.


I spend time with the brief. I absorb, ponder, scrutinise and deliberate over it. That means getting under the skin of the task by understanding the who, what, when and of course, why. Total category immersion.


Understanding the brief in-depth yields focused design and creativity. I produce design backed by sound strategic thought and rational. Delivering creativity with focus.


Furnishing clients with their finished design to the highest professional standard. In short – managing expectations, and then exceeding them!