Let’s get started. Tell me more about your project.

Project Name

Proposed Brand Name (if applicable)

Product/services Positioning Statement: This is like your company mission statement, only more specific to your offering(s), for example: “For upscale American families, Volvo is the family automobile that offers maximum safety.”

Value Propositions: How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.

Target Audience: Who are (or will be) your core target consumers?

Benefit of your Product/Service: Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.

Core Competitors: If there are others that do, sell or make what you do, list them below:.

Additional Information: Is there anything else you think I need to know that will help clarify your project intent?