Let’s get started. Tell me more about your project. Please complete all the fields below. For those you’re unsure about, just write ‘To be Confirmed’. Project Name Proposed Brand Name (if applicable) Product/services Positioning Statement: This is like your company mission statement, only more specific to your offering(s), for example: “For upscale American families, Volvo is the family automobile that offers maximum safety.” Value Propositions: How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services. Target Audience: Who are (or will be) your core target consumers? Benefit of your Product/Service: Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience. Core Competitors: If there are others that do, sell or make what you do, list them below:. Additional Information: Is there anything else you think I need to know that will help clarify your project intent? 11 + 12 = Send Copyright © Kashif Amin. All Design & Content.