All that glitters

The existing much-loved Terry’s All Gold chocolate assortments packaging lacked warmth, appetite appeal and resonance with consumers as a special gift. My approach was to leverage the unique ‘gold’ characteristic of the brand and contectualise it (via the silk), whilst enhancing ‘specialness’ and appetite appeal through the elegant new logo and delicious looking chocolates. The result breathes new life into an old classic.

Packaging Design
Art Direction

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