Capital real estate
If there’s one thing that the city of London isn’t short of, it’s real estate agents – all vying for attention. London Letts approached me to craft an identity that would be fresh, relevant and stand out in the in crowd. The result was a clever twist of the cap letters from the business name to convey purpose with distinction. The brand implementation was consistent and clinical, giving London Letts customers that much-needed commodity in this industry – trust.