Making legal sense
Within multitudes of solicitors firms in London, it’s perfectly understandable why this client wanted to make a their mark of distinction. The client wished to establish a look and feel that conveyed a high degree of sophistication and elegance. My solution to this brand challenge utilises a classic serif face, with a simple iconic interpretation of the firm’s initials. The resulting branding is a perfect marriage between contemporary and classic, that conveys the requisite confidence and trust the legal firms rely upon.